The Importance of Website Load Times

Posted By: James Biorci
Date Posted: February 27, 2020

What do you think when a website is painfully slow to load? Do you tap your fingers impatiently, do you sigh in annoyance? When browsing the internet what is worse than a website that takes more than 10 seconds to load? 

Not much, and all of our time is precious, so often if you’re waiting too long you’re just going to click off the site and look elsewhere. This is known in the digital marketing world as a metric called ‘bouncing’.

People use this metric as a way to judge how user friendly your website is. A site with a high bounce rate, which is the percentage of people that click off your webpage just after entering it, will not get as much use, and therefore business, compared to a site with a low bounce rate.

So, linking back to load times, they very closely correlate with website bounce rates, a site that loads fast is going to get more use than a site with a slow loading time 10/10 without fail. 

Don’t just take my word for it, I have the data to back it up, this article by machmetrics.com shows us how big of an impact load time can have on your business.

Sites with a loading time of more than 3 seconds will experience a bounce rate 90% higher than sites with sub 3 second load times. Guess what, the average page load time in 2019 was 4.7 seconds. Meaning most sites have load times considered undesirable by users.

A large part of a site’s load time is the responsibility of the host. When you click on a search result in google it sends a request to load the site to that sites host, the average response time for a server in 2019 was about 1.5 seconds, which is a big chunk of time. This stacks 1.5 seconds on top of your sites own load time, if it takes 4.5 seconds for your site to load and 1.5 for the server response that is a 6 second load time. 

What this means is that an important place to start if you want good load times is from the ground up, this means choosing a host with fast response times. 

So how do Hosting-Australia’s servers stack up against the average? Well, across all of our servers our average response time is 1.02 seconds, well above average, with the fastest of our servers having a response time of 0.2 seconds. We’re very diligent with caring for our servers and strive to have them in tip top shape 24/7.

We have the technology to compete with the best hosts around the world and the best part is, it all comes from a data centre based in Sydney and not an American/European based server that will inevitably slow your load times drastically. 

By this point I’m sure you’re aware why slow loading is bad loading. If you’d like to contact us to inquire about our services and how we can help you increase your website friendliness just give us a ring on 1300 761 930. You’ll get one of our friendly home grown Australian support team members on the line to help. Alternatively you can send an email to support@hosting-australia.com with any questions you may have.

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