Basically, a domain name breaks down the location or address of the Hosting Server on the internet, called an IP address down to something much easier to remember.
For example, the IP address of Google.com.au is 220.127.116.11. Trying to remember this would be virtually impossible…so this is where a domain comes in and makes it easier to remember and find websites.
When considering building a website, locking down a domain name should be priority one, as domains are completely unique. This means you must get in and register it before someone else on the planet gets it first. Having a catchy domain can be the difference between someone visiting your website and scrolling past. This guy has a great breakdown of the importance of domains.
If you would like any further information about domains names, feel free to reach out and start a conversation with us! Don’t forget to tag any friends, family or colleagues who you think may find this article interesting.
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