The higher up in a search a website appears obviously the more likely someone is to click on it. What I’ll be doing is attempting to explain the process behind SEO in understandable language and what you can do to boost your websites visibility for prospective customers or readers.
The idea behind SEO is to optimise your website to be best picked up by the many different algorithms search engines use to bring results to their users. Because the algorithms are evolving and being updated constantly, there’s no real set formula for getting the best rankings. But there are a few simple things you can do that help.
Something as simple as an SSL, which encrypts any data transferred between you and your customers, will get you a bit higher up the page as Google likes to prioritise user security and peace of mind. (Check out our SSLs here.)
Regularly posting original and relevant content to your website also helps it up a bit. A quick weekly writeup goes a long way to increasing your visibility.
I could write a whole article about why you should seriously consider investing in SEO, because honestly it is probably the most important thing to have on lock to bring in traffic to your site. A business isn’t a business without customers.