For starters the point of a website is to get your business out there, for people to learn what you’re about and more importantly for you to give yourself credibility and showcase your services or products. If you own the greatest brewery this side of the equator but don’t manage your internet/search engine presence properly, you’re for sure going to be missing a huge amount of potential business just because no one is going to come across your site while browsing the web.
Think of SEO like signage on a physical store. Imagine you setup shop on Bourke Street in Melbourne or Eat Street in Brisbane, your claim to fame is the best coffee in the city, but you have competitors everywhere around you. You know your coffee is better than theirs, but if their store has lots of nice signage and looks very attractive, whereas your store is just plain white without any signs at all. No one is going give you a second glance. SEO is the same, if you don’t rank well on google (Or even Bing or Yahoo for that matter), you simply won’t generate traffic or sales.
One particularly useful stat is one called CTR, or Click Through Rate. It’s the percentage of people that reach your page by clicking a link, this could be from an ad you’ve placed somewhere, but is mostly commonly from google search results. The following link is a little bit of data concerning SEO and its correlation with CTR for websites. Here is an example of why SEO is so important.
Basically, the article says that the top search result on a page has a click through rate 3 times higher than the third result and six times higher than the fifth one. So, if you appear fifth when someone searches ‘brewery near me’, and a competitor is first, they’re getting six people visiting their site for every 1 you get. Catching on?
Imagine opening your business to 80% more prospective customers, this is what you can do with SEO. Talk to Hosting-Australia about helping with your SEO today.