Of course, there are many other reasons why SEO is vital.
Here are Hosting Australia's Top 5:
#5 - SEO : Is Not A Cost, Its An Investment
With a good SEO plan, such as those offered by Hosting Australia, the money you inject into SEO...big or small...should provide you with a great Return On Investment, ROI.
So stop thinking of SEO costs as an expense, think of them as an investment geared at making you more income.
#4 - Search Engines Are Increasing Market Share
Google, Bing and co have been around for years and "googling" has become a catch phrase for looking up anything these days...but its incredible to think that Search Engines are still increasing in use for shoppers of all varieties. With the spike in "online" reviews, which is now estimated at an incredible 80-90% of all online shoppers, this trend is only going to continue. Do you want people locating your business and products or not?
You can invest all your dollars in Paid Search results, but in the end...with out organic SEO, you still risk being not found!
#3 - SEO Also Drives Offline Sales
A study performed by Neilsen, showed that 86% of consumers used the Internet to find the contact details of a local business...yes, that means an offline store front, office or factory.
SEO is not only the key to online sales, it will help bring people walking into the front door of your physical store. Think of your website as a never sleeping salesperson for your products, and SEO is the fuel that drives those sales.
#2 - Organic SEO Out Performs Paid Traffic
There is no doubt that paid Social Media and Search Engine Adverts (Pay Per Click or PPC) do work. But Organic SEO still out performs both these methods. Simply look at the stats:
Organic SEO Drives 75% of Traffic.
Organic SEO makes up less than 15% of world wide Search Engine Marketing spend.
In short, PPC adverts is responsible for 85% of dollars spent on online marketing. Yet only drives 1/4 of all traffic.
The Smart Money should be on Organic SEO!
#1 - SEO Will Help People Find Your Site
Having people find your website is the most important aspect of any site strategy. If you want people to find your website every time they need to, then Organic SEO is key.
Hosting Australia offer a range of SEO options. From Organic to PPC and Social Media assistance. Check out our SEO page for information and pricing.