HyperText Transfer Protocol Secure (commonly referred to as HTTPS), is the method used when sending secure data between your PC/Browser and the web-server.
Non HTTPS sites mean the data being sent is quote transparent. For example, if you login to a secure site, Facebook, Banks etc, with no HTTPS the data sent is very open and can be intercepted and read. (Luckily, Facebook and banking sites will be using HTTPS).
Its a complex process, but in short, HTTPS resolves this issue by encrypting or scrambling the data that is sent, meaning only your Browser and the web-server receiving the data is able to decrypt and read the data. Going into detail on how SSL works would be an entirely new article and that's for another day. (Our website does provide a little more detail, if you are interested).
The question we want to answer here is - Why or How does SSL/HTTPS effect my websites SEO?
Again, the short answer is because Mr Google says. End of story. If that's enough for you, jump on over to our SSL page to order a certificate today. Starting from under $40 a year including our easy to use quick installer. If you would like to know a little bit more behind the reasoning, read on.
These days, Google is very interested to ensure it serves relevant, recent and secure websites amongst its results when possible. We all know how important keeping your website content changing and relevant to your site is. Its also important to keep your website free from hackers and malware code...or google will frown upon your site very quickly. Both of these items are kings of ensuring your site is ranking well. SSL is just another ranking signal, and whilst not as important as the previously mentioned content and a running a safe, clean site...it still helps you to improve ranking.
Especially if you competitor sites don't have SSL...it can be a very handy way to get some easy ranking kudos on your site, without spending much time or money. Interestingly, a recent survey we read showed a massive 60% of sites have no SSL. Given Googles insistence on pushing SEO as a required feature of your site, that means 2 out of 3 of your site competitors, do NOT have SSL. So, as you can imagine...if you do have SSL, you are right away ahead of the trend.
There are some very important aspects of setting up an SSL Certificate on your site, and its not just a matter of installing and sitting back to watch your site jumping the ranking.
An ideal SSL setup would look something like below:
- An SSL is installed and active (Yes, obvious I know!) So for example, if you visit https://hosting-australia.com, the site will display correctly.
- Make sure your HTTP URL's direct to the HTTPS URL. For example, http://hosting-australia.com, should direct to https://hosting-australia.com.
- Be sure to use Permanent (301) redirects, not temporary (302).
If you need any help with SSL's or advice on the suitability of SSL on your site, please contact Hosting-Australia.com on 1300 761 930 or contact via email.