The Squealing Pig Butcher in Burpengary 30 minutes North of Brisbane only recently opened their doors for business, but immediately drew the attention of a vegan Facebook Group. According to all reports, the vegan group took offence to the name, The Squealing Pig and asked the members of their group to go to the Squealing Pig Facebook page and leave a 1-star review.
Now, we do not want to get involved in the debate of right or wrong when it comes to the name but it seems there are a lot of meat eaters out there who did, and also began sharing the Squealing Pigs page around. Not only was it Meat eaters, but BBQ Enthusiast sites, small business user groups and local Burpengary FB pages and groups.
As it stands right now, the page has over 2700 followers and more than 2100 reviews. Of the two thousands reviews, 84 are 1-star, 1 is a 3-star, 6 are 4-stars and there are over 2000 5-star reviews.
So it goes to show, not all exposure that begins as negative will end that way, and whilst I am sure the owners of Squealing Pig did not plan this to turn out the way it did, the thousands of likes and reviews are money for jam for them. The end result is the equivalent of hours and hours of work or thousands of marketing dollars to build a following base of nearly 3000 fans!