SEO or Search Engine Optimisation is as important to your business...yep, even an offline one...as a Yellow or White Pages listing was 10 or 15 years ago. I have literally seen clients in tears over missed Yellow Pages deadlines...and a dropped Google Ranking can have much the same effect. Its a vital cog in making sure your website and your business is noticed.
There have been some major shifts in the direction of online marketing in the last few years. First it was paid Google Adverts, then in came Facebook Book and Twitter Ads. Its certainly true, both these are vital to an online business...but they are not cheap and you need to keep paying to keep the ads running. Whereas SEO, which is often referred to as Organic Search Results can be a very cost effective method of driving sales to your business. Especially if you can identify a niche market which an SEO Expert can help you in targeting. It can mean a small outlay, will return you with months, sometimes years worth of traffic to your website.
Get your own Online Gallery Hosted - quick and easy.
Hosting your own Images may seem to be an unnecessary hassle, given we now have the likes of Pintrest, Instagram and the others. But its really not that hard! In a matter of clicks and for a few dollars a month, you can set up your own gallery sharing site, and no more worrying about prying eyes or having images removed from your page simply because it didn't fit some dated and arcane rule, which is enforced by a faceless administrator.
Cloud sharing sites are all the rage, but how safe are these sites really? Do you REALLY know where and how your images are being used? When you host your own gallery of images, you take back full control.
In this day and age, running successful company emails can make or break your business. Not only can missed emails directly cost you business, but doubled up replies to the same email can cost you and your staff time and make you look silly. If you are on the road, regularly on job sites during the day or simply not an office based business, then delayed responses can make you look unprofessional and lacking customer service standards to potential clients.
Or maybe you are setting up a brand new business email, why not get ahead of the curve from day one.
The US Federal Reserve Bank has recently admitted that their Website has been breached by hackers more than 50 times in the past 5 years. Combined with the theft of over $80 million dollars from the Bangladesh Central Bank and the level that these organisations go to ensure security, its a little concerning.